lEXECUTIVE SUMMARYFirst of all I would like to thanks our MARKETING reviewer Ms. Monica Mor for giving us such an opportunity to work on such a innovative and interesting topic of growth securities industrying plan for Reliance launching SUITCASE in Indian market. by dint of this account we tried to recognize round the intragroup and external factors of company and society which has direct transaction on the success/failure of our RELIANCE VOYAGE. In this report we arouse done PEST analysis through which we hap to receipt approximately the various factors which we see to keep in headland while launching our product in modern market. through and through porter 5 forces analysis we come to know that whether this SBU entrust be favorable or not. SWOT analyses is eer a biggest tool for any organization to know virtually the home(a) and external environment. Through this we come to know somewhat our vividness and weaknesses. Before going to enter new market we have done a small survey on 35 quite a little who be both working(a) or doing trading and travel a lot for either reason. Through this survey we come to know about the requirement of those travelers with assurance or luggage bag manufacturing companies. The data accumulate is stabilizing for us to do Segmentation, positioning and tar assert uping the potential customers/market.
INTRODUCTION:We are going to launch assent grip as to generate facility to our customer with the premium quality and a liberal range of products for different qualities. This suitcase result be launched by and by a boneheaded study of the market and with taking finagle of t! he needs and wants of the customer. This will include all the kind of surveys to get to know about the views of different people. Due to globalization millions of people travel to opposite country or city workaday on business tour, on vacation... If you want to get a full essay, consecrate it on our website:
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