Strategic Marketing Plan Assignment Example | Topics and Well Written Essays - 2500 words

Strategic Marketing Plan - Assignment Example There exists cut throat competition and rivalry with nearly all cafes coming up with certain packages, promotions, and offers to attract clients, as the service being offered is highly homogenous. Our firm wants to operate in such a competitive environment and wants to get the major chunk of the market share, attract customers, and develop loyalty towards our services. Our organization aims at developing a cyber caf that provides the teenagers and the office and retired people a complete new experience of the internet as well as entertainment. The cyber caf will have a coffee shop in addition to the usual internet access that the ordinary cyber cafes offer. Thus the people visiting our cyber caf will get addicted to come again due to the relaxation and a complete new experience offered here. Our target market is mainly the students and the teenagers but we also focus the office going people and the retired old persons that can spend a new life here and enjoy the coffee and experience and search a massive amount of interesting and informative information on the internet. The corporate objectives of the business are to achieve at least 5 percent of the market share of the current i... Mission statement To provide our customers with a complete new experience of internet access and relaxation and to provide employee satisfaction to our employees Corporate objectives To become a market leader in the industry of internet cafes by providing the best services to the customers The corporate objectives of the business are to achieve at least 5 percent of the market share of the current industry in the forthcoming year. These are the least set objectives but the company aims to achieve more than that. The company aims to achieve sales of roughly $275,000 in the first year and then this figure increasing at least 10% annually. 3. Application of Strategic Management Tools & Techniques SWOT Analysis SWOT Analysis is a double impact tool that analyses both internal and external factors influencing an organization on the whole; Strengths and Weaknesses are internal, while Opportunities and Threats are external factors. As understandable by the name, internal factors are within the spam of control of the organization while the external ones are not. The application of SWOT to an environment ensures that resource allocation can be analyzed and the strengths can be appropriately capitalized, while minimizing the weaknesses' impact for assuring maximum from the opportunities and minimizing the threats. Following is the application of SWOT analysis to Hot Coffee Cyber Caf: S Strengths -The entertainment offered by the caf which is not available at other cafes -The awesome internet speed and the equipment offered to the customers -Quality of services provided to the customers -Quality of the coffee and other beverages provided -Qualified Staff that can