Marketing Research

Marketing Research and Promotional Message Pys/322 Amy Martin May 22, 2012 Joanna Bauer Teenagers Marketers directly be very interested in adolescents and their clouding habits. Marketers ease up started to wage more(prenominal) attention to teenagers because they ar the consumers of the prospective and rove the purchases of the household. Marketers atomic number 18 extremely interested in children as consumers because children themselves spend billions of dollars annually, influence household purchases, and be future crowing consumers (3rd ed., pp. 259-262). Marketers argon starting line to realize that children and in particular teenagers are the future consumers and that is who they should be focalisation on quite than the adults. Today it is not uncommon to reveal a teenager walking around with a trust card or a wallet full of property. Parents are becoming more prone to just giving their teens money and letting them go shopping by themselves instead of joining them. The needs of a teenager are very incompatible from the needs of an adult so there for the marketers need to recognize the needs of teens in order to administer to them. A lifetime customer whitethorn be worth $100,000 to a retailer. Hence, the publicize industry sharp pursues efforts to understand and anticipate the needs and desires of modern consumers (McNeal, J.U. and Yeh, C.H.

) The needs and desires of a teen are very polar than the needs and desires of adults and the marketers that idler understand that are the ones that are outlet to be the approximately successful. Perception plays a big agency whe n it comes to marketing to teenagers. Teenag! ers are strong believers in perception is truthfulness so consequently marketers need to make sure that what they are trying to sell that the teenager will savvy it as something that they must have. If a marketer can get a teenager to perceive that they cant live without their point of intersection then(prenominal) the teenager is not only going to misdirect their harvest-feast once but they will continue to buy the marketers mathematical product because of the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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