fair and lovely

Fair & Lovely Icon of Brand leaders & blab of Market Surge. Fairness Proposition An industry that was earlier be by yellowish pink queens and Bollywood actresses has been democratised and its moved beyond women, to intromit men, teens and even children. Says Simone Tata, one of the pioneers of the India beauty industry as chief of Lakme during the 1960s and 1970s: The Indian ideal of beauty has changed drastic anyy. She points discover that make-up, once considered nothing more than a legal document to tempt the opposite sex, is now equatingt of an industry that is all virtually toneing sound. Every human being wants to feel good and this is the situation today. We want to be on par with peers. It is no longer a male-female subject. And with that universal quest, the commercialize dress for beauty in India has been roaringing its a flowering playing field for beauty majors across the globe. Says Nitin Paranjpe, decision maker director HPC, Hindus tan lever: One good indicator of the boom is the grey market for beauty products. And grey markets exist except when there is a demand for products. BACKGROUND Hindustan Unilever launched its first truth cream in 1975 in an already dominated market by Ponds (Vanishing Cream and low temperature Cream) and Lakme (Moisturizing Lotion).

Since than it has been continuing its dominance manger in 1998, when Cavin Kare launched its Fairever cream in direct competition with F&L and captured more than 6% of the market constituent inside 6 months. Fairevers advantage was backed by partys herbal programme which helped its consumers to associa te with the brand. Its instant winner attrac! ted many shams like FairGlow from Godrej and Freshia from Paras Chemicals. vivacious players like Emami & F&L were put to reinvent their tactics. owe to emergence of many player around the globe F&Ls share fell from 93%(1998) to 75% till date and is judge to shrink further. Sustaining Brand Leadership Leadership is the pet dream of every vendor and every marketer strives to grab...If you want to feature a full essay, order it on our website: BestEssayCheap.com

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