Use Bling H20 Bottle of Water to Define Market Segmentation .

Bling H20 bottled pee was introduced to the trade as a high soak up up fashion accessory. First released to adorn the rich and famous, Bling H20 is straight acquirable to the public for retail price at tight $70 a bottle. A fashion and status symbol, which is much well-nigh image than taste, the lavish bottle of water has been tar annoyed at large individuals with high levels of disposable income. Analysis of the target niche consumer instalment for Bling H20 can be broken down into the hobby categories, geographic, demographic, psychographic and behavioral divides. This analysis will help identify weather a launch of Bling H20 would be successful in Australia. geographic grocery sectionalisation discusses issues as to where Bling H20 may be sold. With the record of creation the most expensive and luxurious bottle of water in the grocery it would only be sold in modern post industrial locations and the most influential cities equivalent Hollywood, Londo n, genus Paris and Tokyo as to maintain its image and exclusivity. This would tight that the metropolitan hubs of Sydney and Melbourne would be a old candidate for a launch. universe one of the major centres for commerce, culture and education, the two cities be prime candidates for a launch of Bling H20.

Demographic market division consists of dividing the market into groups based on variables such as age, sex family size, income, crease, education, religion, course and populationality. The main concern for an Australian launch for Bling H20 would be income, occupation and also education. With the heavy price tag, Bling H20 requ ires a market segment of affluent consumers.! Australia being a post industrial nation has a higher level of average family unit income and disposable income compared to the rest of the world so may be fitting for a launch of Bling H20. Psychological and behavioural market segmentation refers to dividing markets on the bases of the psychology and lifestyle habits of customers. It explores how consumers...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay