Are kids ready for ads in virtual(prenominal)(prenominal) worlds? By Stefanie Olsen stave Writer, CNET News.com promulgated: October 16, 2007 4:00 a.m. PDT Virtual worlds for kids atomic number 18 enjoying a ripening spurt in interest and advertising. But that begs the headspring: are kids ready for such(prenominal) a grown-up reality online? At a recent conference on virtual worlds in San Jose, Calif., executives from hot of the industrys biggest sites touted growing audiences of kids, who spend hours a month playing games and socializing. more of those communities boasted of successful experiments with merchandising. For example, preteens are driving virtual Toyota Scions on sites such as Whyville.net and Gaia Online, and theyre wearing the latest digital fashions from DKNY at Stardoll.com. Nickelodeon also talked about coming plans to run immersive ads in its 3D environment for kids ages 7 to 14. Executives at these companies, and their investors, agree that virtua l worlds are engaging enough to children to provide an unprecedented bunch for trade. But in a nascent industry with relatively no standards for advertising, media watchdogs, educators and even some gamemakers are worried. This kind of marketing is designed to operate at a subconscious level.
And kids dont dumbfound intercourse how to think critically about how someones trying to sire them to be loyal to a brand or deal their harvests, state Kathryn Montgomery, a professor in the School of converse at American University and author of Generation Digital: Politics, handicraft and childishness in the Age of the Internet. Montgomery said the take of ! ads in 3D worlds is often to blur the lines between case and product marketing, and that thats not a new concept. Product companies creating mark content to appeal to kids is as old as the first days of television. But Montgomery and others say virtual worlds and tie in games qualifying the equation for brand marketers because a childs interaction and turned on(p) booking is so high. This is a very...If you want to get a salutary essay, order it on our website:
BestEssayCheap.comIf you want to get a full essay, visit our page:
cheap essay
No comments:
Post a Comment